They are those born between 1965 and 1980;

In each era, cultural, social, economic and political events impact on their generations, causing each generation to have its own way of thinking and acting, impacting on the period in which they lived and thus helping us to understand and relate to different generational groups.

The expression "Generation X" was invented by Robert Capa, a photographer from the Magnun Agency, in 1950, when he referred to one of his photo shoots of girls and boys who grew up after the Second World War, where they would have an uncertain and unknown future.

Generation X was characterized by young people who loved life and work was fundamental to their financial development. An enviable generation because it was made up of ambitious and talented young people. This generation saw man land on the moon, the formation of the Beatles and their worldwide success, and went through a whole period of technological evolution.

Generation X people grew up influenced by television programs and the social and cultural movements of the time. It was also characterized by a certain disillusionment with political and social institutions, as they grew up with political scandals and an economic recession that caused a lot of unemployment, which made this Generation more sceptical and cautious about the future. Generation X people are focused on family and ensuring that they have quality financial and professional stability.

They value independence and meaningful relationships with strong values. They love connecting with people, because they are a Generation that grew up playing in the streets with friends, attending music festivals, in short, they love spending part of their time with friends and family. It was a Generation that broke paradigms and believed that they could succeed in all fields, experiencing stress and anxiety.

Today's Generation X is concerned about the success of their children and the world that future generations will inherit.