Those born between 1997 and 2010 are considered Generation Z. This is the generation of technology and its social openness. They grew up with the popularization of the Internet, interacting with the entire planet with all forms of existing and available technologies. Technology is a very important tool for them to have instruments for planning their activities.

Generation Z people focus on studying and studying abroad in order to learn new languages and skills. They are a practical, realistic and self-taught generation and are not defined by gender, class or age, being very tolerant of differences and dialog. Generation Z is very involved in diversity, participating in various inclusion groups and think tanks. They are very flexible to change, as they are always open to new knowledge.

Those born into this Generation do not accept labels, as they believe in independence and freedom of choice, and value freedom of access to all kinds of knowledge. The great ease with which they communicate has an impact on their communication and positioning in both their personal and professional lives.

Generation Z people are also considered impatient and proactive, as they envision rapid progress in their projects. They believe that their personal and professional lives contribute to a better society and also allow them to experience new opportunities and experiences. They seek autonomy and are very connected to new technologies and don't make a point of going out much, because they love interacting on social networks at home. Increasingly involved in digital platforms, Generation Z is attracting the attention of large companies who are partnering with them to use digital marketing to reach a larger audience and consumers of their products or services.

The term "Digital Nomad" was coined by this Generation because they can work from home from anywhere in the world. It's a talented and flexible Generation and it's very supportive of causes it believes in.